As a financial advisor, your role goes beyond helping clients grow their wealth—you’re also guiding them to make investment decisions that align with their values. For many Christian investors, this means choosing Biblically Responsible Investing (BRI), an approach thatensures their portfolios reflect their faith and biblical principles.
But how can you integrate BRI into your practice effectively? And why does this strategy matter—not just for your faith-driven clients, but for your business as well?
In this post, we’ll explore what BRI is, why it’s gaining momentum, and howyou can position yourself as a leader in this growing movement.
At its core, BRI is about aligning investment decisions with biblical values—seeking to glorify God through financial stewardship. This means screening out companies involved in activities that contradict Christian principles, such as:
✅Abortion and abortifacient drugs
✅Pornography and human trafficking
✅Addictive industries like gambling, tobacco, and cannabis
✅Any business practices that violate biblical values, including corporate activism that contradicts Christian ethics
Instead, BRI investors seek out companies that are engaged in excellence business practices, creating positive impacts in and out of the company, and stewarding their resources responsibly.This includes companies that typically are ones of integrity, a blessing to their communities and the world.
BRI is experiencing rapid growth as more Christian investors demand portfolios that align with their faith. For financial advisors, this represents a unique and compelling opportunity.
You might be wondering: Does Biblically Responsible Investing limit investment opportunities? Does it mean sacrificing returns?
The short answer is no. In fact, BRI can be a competitive advantage for advisors. Here’s why:
Faith-driven investors are actively seeking biblically aligned alternatives to conventional investing. With over 200 million Christians in the U.S. alone, the potential market and impact for BRI is massive. Advisors who proactively offer these options can attract values-based clients and strengthen relationships with existing ones.
Contrary to common misconceptions, studies have shown that values-based investing does not necessarily lead to lower returns. In fact, Biblically Responsible Investing (BRI) portfolios have demonstrated competitive performance, with some performing comparably to or even exceeding traditional investment strategies over certain periods. With rigorous screening methodologies—such as the Inspire Impact Score™, which evaluates companies based on their biblical alignment—investors can make financially sound decisions without compromising their faith. For specific research and performance comparisons, see this analysis on BRI portfolios*.
Offering BRI isn’t just about investment performance—it’s about deepening client relationships. By addressing both financial goals and spiritual convictions, you position yourself as more than just a financial expert—you become a trusted steward of their faith-driven wealth.
When clients feel their values are respected and integrated into their financial strategy, they are more likely to stay loyal, refer others, and engage with you more deeply.
Now that you understand the what and why of Biblically Responsible Investing, let’s talk about the how.
If BRI is new to you, take time to learn about screening methodologies, biblically aligned funds, and impact reporting tools. Platforms like Inspire Insight allow advisors to analyze how companies measure up to biblical values.
Host client education sessions—whether through webinars, blog posts, or one-on-one meetings—to explain how BRI works and why it matters. Many Christian investors don’t even realize they may be funding unbiblical activities through their current portfolios.
Start integrating biblically screened funds, ETFs, and SMAs into your offerings. By working with Christian asset managers who specialize in BRI, you can build portfolios that are both faith-aligned and financially sound.
Advisors who use BRI impact reporting tools can provide clients with tangible evidence of how their investments align with their faith. This transparency helps build trust and strengthens your credibility as a faith-driven financial professional.
When positioning yourself as a BRI-focused advisor, make it clear that this is more than just a niche offering—it’s part of your commitment to helping Christians steward their wealth in away that honors God.
Biblically Responsible Investing isn’t just another investment strategy—it’s a powerful way for Christian investors to align their financial decisions with their faith.
For financial advisors, BRI presents an opportunity to differentiate yourself, deepen client relationships, and serve a growing community of faith-driven investors.
As this movement continues to expand, those who take the lead in offering faith-aligned investment solutions will not only see their practice grow, but they will also be playing a part in transforming the financial industry for God’s glory.
Are you ready to embrace BRI in your advisory practice? Let’s start the conversation.
*Sources: “Corporate sustainability and profitability are interrelated” -Oxford University, 2014 “Faith-based Investment and Sustainability” - Biola University 2016
The Inspire Impact Score™ is a proprietary selection methodology that is designed to assign a score to a particular security based on the security's alignment with biblical values and the positive impact the issuing company has on the world. Utilizing specifically identified, publicly available and/or third-party sources, the Inspire Impact Score™ methodology endeavors to assign negative scores to and exclude companies from the investment universe if they are found in violation of specified categories that do not align with biblical values and seeks to assign positive scores to companies which Inspire has not found to be in violation of the specified exclusionary categories.
Information on this website does not involve the rendering of personalized investment advice but is limited to the dissemination of general information on products and services. A professional adviser should be consulted before implementing any of the options presented. The information presented is believed to be factual and up-to-date, but we do not guarantee its accuracy and it should not be regarded as a complete analysis of the subjects discussed.
The firm only transacts business in states where it is properly registered or is excluded or exempted from registration requirements. Registration as an investment advisor does not constitute an endorsement of the firm by securities regulators nor does it indicate that the advisor has attained a particular level of skill or ability.
Different types of investment involve varying degrees of risk, and there can be no assurance that any specific investment will either be suitable or profitable for a client's investment portfolio. No client or prospective client should assume that any information presented and/or made available on this Website serves as the receipt of, or a substitute for, personalized individual advice from the adviser or any other investment professional.
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